Decoding

Design Thinking

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Arm your teams with the tools to fight stagnation, think out of the box, and transform your business.

ABOUT

What is

Design Thinking?

Design thinking is a creative problem-solving technique that more and more businesses are using to attain lasting results. Focused on the user (or customer), this approach spurs on innovative ways to tackle challenges and can uncover problems you didn't even know were there!

 

Design Thinking is both an ideology and a process. When implemented the right way can give you the competitive advantage needed to grow and stay at the forefront of your industry.

RESULTS

What to expect from our Decoding Design Thinking program?

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GET TRAINED ON THE FUNDAMENTALS AND SET THE STAGE

Learn the basics of the design thinking process. A strong foundation is the key to being able to implement a strategy of design thinking on the job.

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BECOME CUSTOMER-CENTRIC INNOVATORS

Develop solutions, products, and services that keep your customer's needs at the forefront.

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STOP DESIGN THINKING FROM BEING AN ABSTRACT IDEA

Learn by doing! Build your teams confidence in their creative abilities. Our interactive sessions use hands-on activities to practice Design Thinking skills.

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GO FROM IDEATION TO WORKING TO A VIABLE PRODUCT IN LESS TIME

Learn how to move from an abstract idea to a prototype that can be tested and iterated on. Reach a viable product faster and with more buy-in.

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MAINTAIN THE APPLICATION OF DESIGN THINKING LONG TERM 

Empower your organization with the tools needed to apply design thinking methods and mindsets on a day-to-day basis.

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FOSTER A CORPORATE CULTURE WHERE EVERYONE HAS A VOICE

Cross-functional teams let everyone collaborate and be a part of the solution. This atmosphere of inclusion is vital for a healthy workplace and will last long after the session.  

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PROGRAM OVERVIEW 

We simplify the principles, cut out the jargon, and give you the tools needed to innovate. 

(Module 1) Design Thinking: Setting the Stage

The five (5) phases of the Design Thinking process will enable your teams to prototype practically anything. Our facilitators will teach these five (5) phases in an interactive way that makes the training both dynamic and engaging. Outcomes: - Understand the fundamentals of Design Thinking - Customer-focused mindset - Ways to use these tools daily while on the job



(Module 2) Implementation of the 5 Design Thinking principles

You’ll learn by doing! This module spans two days. Day 1 - Dive into the 'understanding phase' of Design Thinking. Attendees will learn how to empathize with customers, synthesize data, and pinpoint problems areas. Day 2 - Participants move into the ideation phase. We explore how to generate creative solutions for the challenge at hand. Discover how to develop prototype for the ideas generated. Outcomes: - Ability to identify business challenges by isolating and empathizing with the customer's problem. - Tools to brainstorm and develop solutions in new and creative ways. - Ways to apply this out-of-the-box mindset on-the-job.



(Module 3) Experimentation: Application

What are the assumptions and biases that hinder your ideas? What can take a good idea and make it GREAT? These are some of the questions we will answer in module 3. Our facilitators guide teams past prototyping and into testing. Through the use of live experiments, we will create a plan of attack for validation and design iteration. Outcomes: - Understanding of experimentation - Tangible experiments - Feedback from test-user base



Here's how it works:

DECODING DESIGN THINKING

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